Catering displays

Greggs

The customer's brief

In the 1930's, John Gregg started delivering eggs and yeast on his pushbike to families in Newcastle Upon Tyne and Greggs the bakers was born.  Today, Greggs has over 1,500 UK stores, and it’s not stopping there. Greggs opened 68 new stores in 2010 and plans to open a further 70 in 2011 as part of its expansion plan for an additional 600 new stores.

Due to this expansion plan, Greggs needed a supplier to provide and install economical and durable in-store materials which would deliver its brand vision in-store, and enhance the customer experience. novograf has been a key supplier to Greggs since 2009, supplying and installing in-store materials for cosmetic upgrades and new concept stores.

The novograf solution

novograf is the leader in brand presentation and surface refreshment solutions. This expertise and comprehensive service made novograf the best choice for Greggs’ expansion program.

novograf supplies and installs unique surface refresh materials for wall panels for the cosmetic upgrade and new concept stores. lamigraf™ was used to resurface the wall panels in the brand colours of brown and cream (avoiding the cost and time involved in replacing the panels) and  lamigraf™ is also utilised to create the image graphics for the new concept store branding.  lamigraf™ is a PVC free, scratch and impact resistant, flexible laminate, that can be printed any colour or image and in a variety of finishes to replicate a wide range of materials. External lamigraf™ has also been used for high quality window graphics where a ‘block out’ solution is required.

novograf’s glass graphics solution, ecofilm™, is installed in many of the cosmetic upgrade windows.  ecofilm™ is PVC free and pick resistant with a 5 year no fade guarantee. Different effects are available including crystal clear, translucent and opaque.

ferrograf™, novograf's simple, easy to change, magnetic signage system was an ideal solution for the store menu boards, making it easy to change graphics and prices regularly.  ferrograf™ is designed for any surface, can be printed with any graphic or colour, easy to apply and remove, will not shrink or stretch and is available in different magnetic grades and systems.

The novograf team provides a full, quality service from surveying store requirements to installation. Installation can be scheduled to take place overnight, avoiding any disruption to trade.

Results

novograf has delivered Greggs’ brand vision at a fraction of the cost of a conventional refit and continues to be a core supplier for the expansion project.

Call us today

To find out more about novograf's surface refresh displays contact:

email: sales@novograf.co.uk
tel: 01355 900100