Retail displays
Barbour
The customer's brief
Barbour is a high quality, heritage clothing supplier, producing quality clothing, fit for purpose, since 1984. Barbour customers recognise that craftsmanship and tradition make a Barbour jacket unique.
Barbour approached novograf to supply a suite of brand presentation solutions to launch new season clothing ranges and campaigns in Barbour's own brand stores, and concession stockists throughout the UK and Europe. These solutions had to be of the highest quality to reflect the prestige and durability of the Barbour brand.
From brief to install, a roll-out of fifteen stores had to be completed within three weeks.
The novograf solution
novograf provided a complete, customised solution for Barbour from product specification, including design and materials, artwork liaison, and manufacturing through to installation.
novograf produced a series of backdrop displays using novoart™ ultra lightweight deep frame graphics panels, which are extremely rigid, resistant to temperature humidity, therefore, they will not warp, and of course, are PVC free. novograf's advanced print techniques ensured a consistency of colour and high quality image. Installation was designed to be simple due to the light weight, easy handling characteristics of novoart™.
novoart™ also provided the ideal solution for Barbour's 2D and 3D display cut outs, lettering and window displays.
ferrograf™, a magnetic system for interchangeable graphics, using a composition and grade specifically prepared for Barbour, was installed into Barbour's display frame system which allows graphics to be easily replaced or moved for each launch or new campaign. ferrograf™ is ideal for showroom graphics, seasonal messages/images and menu boards.
novograf has now completed a number of new season launches and campaigns and works continuously to deliver effective solutions to meet Barbour's needs.
Results
Barbour now has a quality brand presentation solution which can be quickly and easily implemented for every new season launch, or campaign.
Call us today
To find out more about novograf's brand presentation displays contact:
email: sales@novograf.co.uk
tel: 01355 900100
